WARUNG KOPI AND SOCIAL BEHAVIOR PATTERNS (CASE STUDY: COFFEE CULTURE OF YOGYAKARTA
DOI:
https://doi.org/10.46306/ncabet.v3i1.175Keywords:
warung kopi, gaya hidup, pola perilaku, psikologi sosial, Warung Kopi, lifestyle, behavior, social psychologyAbstract
This study is motivated by the existence of entertainment needs that must also be met. One of the most important popular entertainment venues today is the Warung Kopi. Thus, this study aimed to find out what behavioral patterns occur in the Warung Kopi, starting from their purpose of their gathering, to what conversations/activities they carry out while they are in the Warung Kopi. This study is a case study conducted at one of the Warung Kopi that is visited by various groups in Yogyakarta. The approach used in this research is a phenomenological approach with a qualitative basis. The data collection techniques were observation and in-depth interviews. The results show that Warung Kopi is a contemporary lifestyle not only for young people, but for all groups. The activities they do are very diverse, for example gathering with peers, playing games, chatting and exchanging information/insights, and even turning a Warung Kopi into a place of work. Apart from that, researchers also found negative behavior, namely a group of young people influencing each other to drink alcohol. Thus, Warung Kopi as a popular means of entertainment today not only have positive impacts but also negative impacts, especially for young people. This study provides important information for stakeholders, including Warung Kopi practitioners, government and academics, to understand and respond to behavioral patterns in Warung Kopi. Therefore, researchers suggest to pracititioners or academics, the government, and Warung Kopi owners to carry out positive education in the Warung Kopi to provent the formation of negative behavior patterns in the Warung Kopi
References
Aryani, D. I. (2019). Tinjauan sensory branding dan psikologi desain kedai kopi kekinian terhadap perilaku konsumen. Waca Cipta Ruang, 5(1), 330-336.
Ardietya Kurniawan & Muh Rosyid Ridlo. (2017). “Perilaku Konsumtif Remaja Penikmat Warung Kopi”. Jurnal Sosiologi Dilema Vol. 32 No. 1
Baron, R. A., & Byrne, D. (1991). Social psychology: Understanding Human Interaction. USA: Allyn 7 Bacon.
Dominick, J. R. (1996). The dynamic of mass communication. New York: Mc Graw-Hill Publication.
Gumulya, D. & Stacia, H. I. (2017). Kajian budaya minum kopi di Indonesia. Dimensi, 13(2), 153-172.
Hurlock, E. B. (2002). Psikologi perkembangan, edisi V. Jakrta: Erlangga.
International Coffee Organisation. 2021. World Coffee Consumption. Diambil dari https://www.ico.org/prices/new-consumption-table.pdf
Kementrian Luar Negeri Republik Indonesia.2022. Promosi Specialty Coffee Indonesia ke Inggris, KBRI London Selenggarakan Indonesian Coffee Day. Diakses pada Desember 20, 2023, dari https://www.kemlu.go.id/london/id/news/21719/promosi-specialty-coffee-indonesia-ke-inggris-kbri-london-selenggarakan-indonesian-coffee-day.
Malini, H. (2021). Gaya konsumsi dan perilaku konsumen generasi Z di warung kopi. Prosiding Seminar Nasional SATIESP, 2020, 978-602.
Myers, D. G. (2010). Social psychology 10thedition. McGraw-Hill Publication.
Narwoko, J.D. & Suyanto, B. (2007). Sosiologi Teks dan Pengantar Terapan Edisi ke Tiga. Kencana:Jakarta.
Nila, Y. H., & Puspa, R. (2021). Coffee Culture di Indonesia: Pola konsumsi konsumen pengunjung kafe, kedai kopi dan warung kopi di Gresik. Surabaya: Jurnal Media dan Komunikasi.
Panuju, R. (2017). Perilaku mengakses internet di warung kopi. Jurnal Sosioteknologi, 6(3), 259-273.
Rafika Mustakimah Wardah. (2020). “Tren Kafe sebagai Penanda Identitas Kelas Sosial di Kota Makassar” (Skripsi Mahasiswa Fakultas Dakwah dan Komunikasi UIN Alauddin Makassaar.
Rani Sartika. (2017). Pergeseran Budaya Ngopi Di Kalangan Generasi Muda Di Kota Tanjung Pinang. Skripsi Program Studi Sosiologi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Maritim Raja Ali Haji Tanjungpinang.
Rasmikayati, E., Deanjera, A. N., Suprayandi, D., Sukayat, Y., & Saefudin, B. R. (2020) Analisis perilaku konsumen: Pola pembelian kopi serta preferensi, kepuasan dan loyalitas konsumen kedai kopi. Jurnal pemikiran masyarakat ilmiah berwawasan agribisnis, 6(2), 969-984.
Suminar, E., & Meiyuntari, T. (2015). Konsep diri, konformitas dan perilaku konsumtif pada remaja. Persona: Jurnal Psikologi Indonesia, 4(2).
Solikatun, Drajat Tri Kartono & Argyo Demartoto. 2015. “Perilaku Konsumsi Kopi sebagai Budaya Masyarkat Konsumsi: Studi Fenomologi pada Peminum Kopi di Kedai Kopi Kota Semarang”. Jurnal Analisa Sosiologi , 4(1).
Taylor, S., Peplau, L. A., & Sears, D. O. (2006). Social psychology. London: Prentice Hall.
Utami, F. N. H., & Silalahi, B. Y. (2013). Hubungan antara identitas sosial dan konformitas pada anggota komunitas virtual kaskus regional Depok. Prosiding PESAT, 5.
Wirawan & Bagus, I. (2012). Teori-teori sosial dalam tiga paradigma: Fakta sosial, definisi sosial dan perilaku sosial. Jakarta: Kencana.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Suharsono, Rahmiah Rahman
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.