PENGARUH FINANCIAL KNOWLEDGE, FINANCIAL ATTITUDE, DAN MENTAL ACCOUNTING TERHADAP SPENDING HABITS GAMERS DI SURABAYA

Matthew Szalynski  Handojo; Ferdinand Ferdinand; Njo  Anastasia

doi:10.46306/ncabet.v3i1.113

Authors

Matthew Szalynski Handojo Universitas Kristen Petra
Ferdinand Ferdinand Universitas Kristen Petra
Njo Anastasia Universitas Kristen Petra

DOI:

https://doi.org/10.46306/ncabet.v3i1.113

Keywords:

financial knowledge, financial attitude, mental accounting, spending habits

Abstract

Online games are one of the entertainment activities highly favored by the Indonesian society. The level of consumption and spending in gaming is also continuously increasing in the gaming industry. Gamers in Indonesia themselves have a willingness of 45% to spend money while playing games. This research aims to determine the influence of financial knowledge, financial attitude, and mental accounting on the spending habits of gamers in Surabaya. The sampling was done purposively on gamers residing in Surabaya who play games for more than 7 hours per week. A total of 200 respondents in Surabaya participated in this study. Data were collected by distributing questionnaires online through Google Forms, which were disseminated to gamers and gaming communities in Surabaya via social media platforms such as Line and Instagram. The obtained data will be processed using SmartPLS 4 software. The results of the analysis in this study prove that financial knowledge, financial attitude, and mental accounting significantly influence the spending habits of gamers in Surabaya

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