GAYA KOMUNIKASI CALON ANGGOTA LEGISLATIF MUDA TERHADAP PEMILIH GENERASI Z DI PEMILU

Authors

  • Endayani Endayani Universitas Bina Bangsa
  • Rizqi Fitrianti Universitas Bina Bangsa
  • Noerma Kurnia Fajarwati Universitas Bina Bangsa
  • Eka Susilawati Universitas Bina Bangsa

DOI:

https://doi.org/10.46306/ncabet.v4i1.183

Keywords:

Gaya komunikasi politik, calon legislatif, Generasi Z, Pemilu 2024, Political communication style, legislative candidates, Generation Z, Election 2024

Abstract

The 2024 election in Indonesia faces the challenge of attracting the attention of Generation Z, young voters with unique characteristics and communication preferences. Legislative candidates are required to adjust their political communication styles to effectively capture interest and gain support from this generation. This study aims to analyze the political communication style employed by young legislative candidates in approaching Generation Z voters. The research method uses content analysis with a qualitative approach, examining communication styles through published content. The subjects of this study are young legislative candidates in the electoral district (Dapil) of Banten 1. The study concludes that to gain the attention and electability of Generation Z in the 2024 election, candidates should use an interpersonal communication style that is transparent and effective, utilizing visual aids and social media as primary platforms. Political communication that is simpler, relevant, effective, and authentic is the form of communication that Generation Z needs in the election

References

Ayu, A. (2023). KaPeu: Political Awareness Strategies for Generation Z through Social Media in the 2024 Elections. MUHARRIK: Jurnal Dakwah Dan Sosial, 6(2), 233–248. https://doi.org/10.37680/muharrik.v6i2.4097

Budiarsa, Y. T., & Pandiangan, A. (2022). Komunikasi Politik di Masa Pandemi: Analisis Isi Unggahan Instagram mengenai Program Pengendalian Covid-19 dan Pemulihan Ekonomi. Jurnal Studi Komunikasi Dan Media, 26(2), 123–138. https://doi.org/10.17933/jskm.2022.4865

Dharta, F. Y., Zou, G., & Jie, L. (2024). The Role of Influencers in Political Communication: Influence and Challenges of Collaboration with Public Figures. Journal International Dakwah and Communication, 4(1), 160–171. https://doi.org/10.55849/jidc.v4i1.661

Horan, J., Brubaker, J., King, A., & Meinhold, S. (2024). Tweet like Trump: Political branding and Twitter usage among congressional candidates in 2020 and 2022. Social Science Quarterly, January, 1806–1820. https://doi.org/10.1111/ssqu.13430

Jayatissa, K. A. D. U. (2023). Generation Z – A New Lifeline: A Systematic Literature Review. Sri Lanka Journal of Social Sciences and Humanities, 3(2), 179–186. https://doi.org/10.4038/sljssh.v3i2.110

Kuncoro, W., Wisadirana, D., & Mashuri, A. (2024). Characteristics Of Generation Z On Social Media Ahead of the 2024 Election in Indonesia. International Journal of Religion, 5(10), 4312–4318. https://doi.org/10.61707/kjeegz45

Liaw, J. O. H., Moiden, A. H., & Yacob, K. (2022). The Importance of Communication in Political Campaign. International Journal of Academic Research in Business and Social Sciences, 12(12), 1022–1030. https://doi.org/10.6007/ijarbss/v12-i12/15849

Manek, D., & Fadah, I. (2024). Effectiveness of Digital Marketing Strategies and Political Brand Reinforcement. JEM17: Jurnal Ekonomi Manajemen, 9(1), 41–56. https://doi.org/10.30996/jem17.v9i1.10942

Mulyana, D. (2013). Metodologi Penelitian Kualitatif: Paradigma Baru, Ilmu Komunikasi, dan Ilmu Sosial Lainnya. PT. Remaja Rosdakarya.

Musfirah, U., Larasakti, H., Putri Aurora Nst, H., & Tazkiyah, N. (2024). Analysis of Z Generation Group Communication Dynamics in the Digital Era. Proceedings of International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM), 4(ICoSPOLHUM), 00016. https://doi.org/10.29103/icospolhum.v4i.389

Regina, T. (2024). Dampak Media Sosial Terhadap Keputusan Pembelian Konsumen Generasi Z. Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi Dan Bisnis, 13(1), 50–57. https://doi.org/10.56486/kompleksitas.vol13no1.501

Sahid, R., & Budianto, H. (2022). Strategi Komunikasi Pemasaran Politik Airlangga Hartarto Dalam Membangun Political Branding Menjadi Capres 2024. ORASI: Jurnal Dakwah Dan Komunikasi, 13(2), 238. https://doi.org/10.24235/orasi.v13i2.11227

Sari, R. P., & Abdullah, A. (2020). Analisis Isi Penerapan Teknik Sinematografi Video Klip Monokrom. Jurnal Riset Mahasiswa Dakwah Dan Komunikasi, 1(6), 418. https://doi.org/10.24014/jrmdk.v2i1.9236

Sianturi, K., & Megasari, A. (2023). The Effectiveness of Communication Messages in Politics. Journal of Social Research, 2(11), 3988–3996. https://doi.org/10.55324/josr.v2i11.1536

Tirocchi, S. (2023). Generation Z, values, and media: from influencers to BeReal, between visibility and authenticity. Frontiers in Sociology, 8(January). https://doi.org/10.3389/fsoc.2023.1304093

Viţelar, A. (2019). Like Me: Generation Z and the Use of Social Media for Personal Branding. Management Dynamics in the Knowledge Economy, 7(2), 257–268. https://doi.org/10.25019/mdke/7.2.07

Downloads

Published

2024-10-31

How to Cite

Endayani, E., Fitrianti, R. ., Fajarwati, N. K. ., & Susilawati, E. . (2024). GAYA KOMUNIKASI CALON ANGGOTA LEGISLATIF MUDA TERHADAP PEMILIH GENERASI Z DI PEMILU. National Conference on Applied Business, Education, &Amp; Technology (NCABET), 4(1), 33–42. https://doi.org/10.46306/ncabet.v4i1.183