GAYA KOMUNIKASI CALON ANGGOTA LEGISLATIF MUDA TERHADAP PEMILIH GENERASI Z DI PEMILU
DOI:
https://doi.org/10.46306/ncabet.v4i1.183Keywords:
Gaya komunikasi politik, calon legislatif, Generasi Z, Pemilu 2024, Political communication style, legislative candidates, Generation Z, Election 2024Abstract
The 2024 election in Indonesia faces the challenge of attracting the attention of Generation Z, young voters with unique characteristics and communication preferences. Legislative candidates are required to adjust their political communication styles to effectively capture interest and gain support from this generation. This study aims to analyze the political communication style employed by young legislative candidates in approaching Generation Z voters. The research method uses content analysis with a qualitative approach, examining communication styles through published content. The subjects of this study are young legislative candidates in the electoral district (Dapil) of Banten 1. The study concludes that to gain the attention and electability of Generation Z in the 2024 election, candidates should use an interpersonal communication style that is transparent and effective, utilizing visual aids and social media as primary platforms. Political communication that is simpler, relevant, effective, and authentic is the form of communication that Generation Z needs in the election
References
Ayu, A. (2023). KaPeu: Political Awareness Strategies for Generation Z through Social Media in the 2024 Elections. MUHARRIK: Jurnal Dakwah Dan Sosial, 6(2), 233–248. https://doi.org/10.37680/muharrik.v6i2.4097
Budiarsa, Y. T., & Pandiangan, A. (2022). Komunikasi Politik di Masa Pandemi: Analisis Isi Unggahan Instagram mengenai Program Pengendalian Covid-19 dan Pemulihan Ekonomi. Jurnal Studi Komunikasi Dan Media, 26(2), 123–138. https://doi.org/10.17933/jskm.2022.4865
Dharta, F. Y., Zou, G., & Jie, L. (2024). The Role of Influencers in Political Communication: Influence and Challenges of Collaboration with Public Figures. Journal International Dakwah and Communication, 4(1), 160–171. https://doi.org/10.55849/jidc.v4i1.661
Horan, J., Brubaker, J., King, A., & Meinhold, S. (2024). Tweet like Trump: Political branding and Twitter usage among congressional candidates in 2020 and 2022. Social Science Quarterly, January, 1806–1820. https://doi.org/10.1111/ssqu.13430
Jayatissa, K. A. D. U. (2023). Generation Z – A New Lifeline: A Systematic Literature Review. Sri Lanka Journal of Social Sciences and Humanities, 3(2), 179–186. https://doi.org/10.4038/sljssh.v3i2.110
Kuncoro, W., Wisadirana, D., & Mashuri, A. (2024). Characteristics Of Generation Z On Social Media Ahead of the 2024 Election in Indonesia. International Journal of Religion, 5(10), 4312–4318. https://doi.org/10.61707/kjeegz45
Liaw, J. O. H., Moiden, A. H., & Yacob, K. (2022). The Importance of Communication in Political Campaign. International Journal of Academic Research in Business and Social Sciences, 12(12), 1022–1030. https://doi.org/10.6007/ijarbss/v12-i12/15849
Manek, D., & Fadah, I. (2024). Effectiveness of Digital Marketing Strategies and Political Brand Reinforcement. JEM17: Jurnal Ekonomi Manajemen, 9(1), 41–56. https://doi.org/10.30996/jem17.v9i1.10942
Mulyana, D. (2013). Metodologi Penelitian Kualitatif: Paradigma Baru, Ilmu Komunikasi, dan Ilmu Sosial Lainnya. PT. Remaja Rosdakarya.
Musfirah, U., Larasakti, H., Putri Aurora Nst, H., & Tazkiyah, N. (2024). Analysis of Z Generation Group Communication Dynamics in the Digital Era. Proceedings of International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM), 4(ICoSPOLHUM), 00016. https://doi.org/10.29103/icospolhum.v4i.389
Regina, T. (2024). Dampak Media Sosial Terhadap Keputusan Pembelian Konsumen Generasi Z. Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi Dan Bisnis, 13(1), 50–57. https://doi.org/10.56486/kompleksitas.vol13no1.501
Sahid, R., & Budianto, H. (2022). Strategi Komunikasi Pemasaran Politik Airlangga Hartarto Dalam Membangun Political Branding Menjadi Capres 2024. ORASI: Jurnal Dakwah Dan Komunikasi, 13(2), 238. https://doi.org/10.24235/orasi.v13i2.11227
Sari, R. P., & Abdullah, A. (2020). Analisis Isi Penerapan Teknik Sinematografi Video Klip Monokrom. Jurnal Riset Mahasiswa Dakwah Dan Komunikasi, 1(6), 418. https://doi.org/10.24014/jrmdk.v2i1.9236
Sianturi, K., & Megasari, A. (2023). The Effectiveness of Communication Messages in Politics. Journal of Social Research, 2(11), 3988–3996. https://doi.org/10.55324/josr.v2i11.1536
Tirocchi, S. (2023). Generation Z, values, and media: from influencers to BeReal, between visibility and authenticity. Frontiers in Sociology, 8(January). https://doi.org/10.3389/fsoc.2023.1304093
Viţelar, A. (2019). Like Me: Generation Z and the Use of Social Media for Personal Branding. Management Dynamics in the Knowledge Economy, 7(2), 257–268. https://doi.org/10.25019/mdke/7.2.07
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Endayani Endayani, Rizqi Fitrianti, Noerma Kurnia Fajarwati, Eka Susilawati

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.